AT&T in 2005: Merging with SBC|Business Strategy|Case Study|Case Studies

AT&T in 2005: Merging with SBC

            
 
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Case Details:

Case Code : BSTA132
Case Length : 15 Pages
Period : 1876-2005
Organization : AT&T
Pub Date : 2005
Teaching Note :Not Available
Countries : Global
Industry : Telecommunications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"Today's agreement is a huge step forward in our efforts to build a company that will lead an American communications revolution in the 21st century"

- Edward E. Whitacre Jr., SBC chairman and CEO1.

Introduction

On January 31, 2005, SBC Communications (SBC) and AT&T announced they were merging to create a premier communications company with unmatched global reach. The transaction sought to combine AT&T's global systems capabilities, business and government customers, and fast-growing Internet protocol (IP)-based business with SBC's local exchange, broadband and wireless solutions. The combined entity believed that it had the assets, the resources and skill sets to innovate and deliver advanced, integrated IP-based wireline and wireless communications services to customers across the world.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Since AT&T's break up in 1984, the market had been divided into local and long-distance phone sectors. The merger between SBC and AT&T looked all set to dismantle the telecom industry structure and trigger-off further consolidation in the American telecom industry. AT&T and SBC believed that the merger would create a fully integrated telecommunications player, a company able to offer a variety of telephony services to households and businesses worldwide...

Excerpts >>



1] http://sbc.merger-news.com/materials/am.html

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